NSW Treasurer and Member for Manly Mike Baird has put the Australian Open of Surfing back on the NSW major events calendar, officially launching its return to Manly Beach from February 8 – 16, 2014.
“The NSW Government is proud to be a partner in bringing this global event, the Australian Open of Surfing presented by Hurley and IMG, back to Manly for the next two years,” he said.
“It was always a dream to bring a world surfing title back to Manly – the birthplace of Australian surfing – and last year’s event was a success for locals, visitors and audiences across the world.
“This event brings the best of surf, skate and music to our city, embracing youth culture and promoting the unique energy of Manly’s outdoor lifestyle.”
It is a six-star ASP tour event and the first major contest of the 2013 ASP season in Australia for men and women.
“I’m looking forward to a week of inspiring surfing, skating, live music and a festival atmosphere, with Manly at its best,” Mr Baird said.
Minister for Tourism and Major Events, George Souris, said hosting the event in Manly will generate a boost for the NSW tourism industry. In February 2012, the event was a resounding success, attracting crowds of more than 166,000 people to Manly Beach.
“In 2014, the event is expected to attract an audience of in excess of 175,000,” Mr Souris said.
Destination NSW CEO Sandra Chipchase said, “Partnering with global brand Hurley has allowed us to look far beyond the traditional boundaries of a surfing event to create a significant visitor experience in Manly.
“We are leveraging the event to the benefit of NSW by developing travel packages and promoting the event to key markets, notably the West Coast of the USA and New Zealand.
“We thank Manly Council for its support and we look forward to working in partnership with them and other partners to continue to make this event a global success.”
Chairman and Founder of Hurley, Bob Hurley said, “Hurley is honoured to partner with IMG and Destination NSW to create another ground-breaking event at the iconic Manly Beach.”
The Australian Open of Surfing is inspired by the US Open of Surfing in Huntington Beach.
For more information please visit: australianopenofsurfing.com/
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